This is more than 50.000 readers, watches aficionados, who has discovered the campaign inside their favorite magazines.
Stephan Ciejka, sponsor of the Association, took under his wing the launching of the campaign, offering a full page in La Revue Des Montres - constant participation of this watches industry professional.
Stephan said: "Private actors' actions are essentials to public's awareness as regards counterfeit's scourge, if we only consider the loss of employments within the legal industries. We must keep on educating and give a sense of responsibility to customers as far as the hidden face of counterfeit business is concerned, this latter being an under-evaluated criminal activity."
Truetime is proud of this association with La Revue des Montres, leader of watches business press in France.
Two visuals have bee created for the campaign, a "Fake advertisement". The purpose of such campaign simply being to make readers sensitive to the criminal organizations involvement in this business.
Stephan Ciejka et Fabrice Guéroux : Contre la contrefaçon.
More watches magazines also engaged in the campaign and, until end 2014, the campaign will reach more and more global readers (UK, Mid-East, Italy, Switzerland, US, Germany, France...)